When I was a kid there was a TV interstitial during Saturday morning cartoons that went like this: "The most important person in the whole wide world is you, and you hardly even know you. / You're the most important person!" Is this not the absolute worst thing you could instill in a child? They're the most important person? In the world? That's what they already think. You need to teach them the opposite. They need to be a little afraid of what will happen if they lose the top of their Grizzly Adams thermos. . . .
The Silent Generation . . . are different from their children. They cannot be "marketed to." They don't feel "loyalty" to Barnes and Noble over Borders. If you told Don Fey that you never go to Burger King, only McDonald's, because you "grew up with the Hamburglar," he would look at you like a moron.
Something to think about, yes?
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