Monday, August 05, 2013
We Shape Our Tools, and Then Our Tools Shape Us...Into Tools
Father John Culkin, friend and student of the great Marshall McLuhan, once wrote, "We shape our tools, and thereafter our tools shape us." Once we have created a car, for example, our society evolves to make the car normal, and our behavior adapts to accommodate this new normal. Where we once walked, we now drive. We become assimilated to the tools of our own invention. We are, I fear, in the midst of this process of normalization-assimilation with regard to social media. Having made room in our psyches for Twitter, Facebook, Instagram and the rest, we are now experiencing life through Valencia and LoFi filters. their page, click on the book, then click on the link for your preferred ebook platform (e.g., amazon.com for Kindle, Barnes & Noble for Nook). Please spread the word! And if you've read the book, please consider writing a review on Goodreads, or your blog, or send your friends an email about it. Message me on Facebook with a link to your review and your address, and I'll mail you a copy of my booklet The Parable of the Unexpected Guest as thanks.