Shifting Paradigms 101: Pre-Course Requirements
I run around with a lot of people who are trying to change people's minds on a lot of things. How we do church, how we do publishing, how we do social change, how we do what we do--all of these things are, in the minds of my friends (and, for the most part, in my mind as well), up for revision. Some of these things are better primed for change than others. "There's something about the gallows," a publishing executive I know likes to say, "that focuses the mind." Publishing, in other words, is in danger of perishing--unless we make some changes. I think that's hyperbole, but I think that mainly because I'm predisposed to change and see it as the normal order of things. In any case, a change junkie would say something like that, wouldn't they? "Don't waste a crisis," I think Rahm Emmanuel said when he stepped into the role of White House Chief of Staff for new president Barack Obama. "The sky is falling!" doesn't have to be cause for panic; shouted by the right Machiavellian mouth, it can be the preamble to a paradigm shift. Many a movement has been dissembled from within, however--even by the loudest, shrewdest champions of it. I'm pretty sure that the following remedial rules apply to any effort to lead people through significant change: Facebook page, Google Plus or Twitter.